There are many things you need to consider before you start your cosmetic business, from selecting which oem cosmetic to the unique selling point and we’ll explore them all. You should know that it is not as simple as picking out a product and selling it. You need to develop a competitive edge by offering something different from the rest of the competition, such as creating your own line of cosmetics with unique colors or scents. We’ll explore what you can do in order to start this type of business on your own so that you can become the next Sephora!
When you think of a successful business, what comes to mind? Is it your favorite restaurant or your favorite retail store? Maybe you think about a company that provides products and services for other businesses. Regardless of the industry, there are certain traits that every successful business has in common.
Many people believe that being creative is one characteristic of a successful entrepreneur. They have found success by thinking outside the box and coming up with new ideas for products and services. But creativity can be learned! In fact, research shows that once you get beyond an I.Q. of 120, which is just a little above average, intelligence and creativity are not at all related so even if you’re no smarter than most people, you still have the potential to wield
1. How to start the cosmetic business using OEM Cosmetics
Identify the pain points, it could be a solution to a problem even having the right price addresses a problem or a product that helps to reduce acne. After deciding on what your product will fix you would need to craft a story about your product that will leave an impression on people.
Somethings to consider for your business.
a. License & Registrations (Business) & (Products)
b. Figure out what you want to sell
i. Cosmetics? Skincare? Makeup?
c. Find a lab, manufacturer, etc.
d. Do your research on the market before diving in headfirst. You don’t want to invest thousands into something that won’t be bought or sold
2. What is the best way to market my new cosmetics brand?
There are so many different ways to market you product. The best way is to do it right the first time, which means putting all your efforts into one marketing channel at a time and making sure you’re not doubling up on resources (time, money, people). Once you’ve established success in that area then evaluate if its worth expanding.
Some ways to market your product:
a. Influencers (social media)
b. Own website and blog
c. Search engine optimization (SEO)
i. Never buy followers! People can tell when you don’t have a real fan base which reflects poorly on them if they follow you thinking that your doing well
3. Tips for designing packaging for your makeup line, including what type of material should be used and how to find a printer that will work with you
Tips for designing packaging for your cosmetic line, including what type of material should be used and how to find a printer that will work with you:
a. Figure out what kind of material you want the packaging you design to be made from
b. Find a printer that can print on the desired material (check the paper grammage)
c. Test your design and concept on the chosen materials so you know they’re right before finalizing your design
d. If you have a background in design, learn to use graphic design software so you can print your own materials on your printer
e. Check with your manufacturer on the box design for assembly if it is practical or scalable for manufacturing.
4. Different types of marketing strategies- social media, blogging, traditional advertising
The two main types of marketing strategies are paid and organic. Organic strategies are those that you can do without paying for them, such as setting up a website with a blog, which will attract people organically through search engines. Paid strategies include advertising on social media sites like Facebook and Twitter, as well as through TV and radio commercials.
Today’s consumers now tend to use organic things more often, which is why marketers have been emphasizing the need to focus more on those aspects of their business.
Consumers are more likely to buy something if they know that it’s good for them, rather than believing advertisements. This is why organic marketing is now seen as a necessity by some brands.
It’s no secret that starting a cosmetic business from scratch is hard. From finding the right ingredients to crafting your story, there are many obstacles you’ll need to overcome if you want to be successful.
The best way for anyone looking into marketing their new cosmetics brand is through social media influencers or paid advertising. There are so many different ways of getting people excited about what you’re selling without spending too much money in one area first – it just depends on which strategy feels like the most natural fit for your product or company. Once again, our team has extensive experience with both organic and paid strategies so feel free to reach out anytime!
Furley Bioextracts Sdn. Bhd. is a 100% Malaysia grown & owned manufacturing company with ISO22000, ISO13485, HACCP and GMP certification. Our staff has 50 years combined experience, Furleybio can make your ideas a reality. From idea to prototype to finished product, ready-made or customised formula and packaging sourcing, we will assist you every step of the way.
For more information, contact Furleybio via email, [email protected]