As a skin care entrepreneur, you know that your products are the most important thing. But did you know that there are common mistakes that founders make with their OEM skin care products? It’s true- and we’re about to discuss them all! Whether it’s choosing the wrong ingredients or not understanding the manufacturing process, these 3 points will help take away any mystery behind what goes into creating oem skin care products.
1) Not knowing your target market:
This is often one of the first omissions entrepreneurs make when designing their initial oem product line. If you don’t know who your customer is and what they want, how can you create a product for them? You can’t. You need to understand their oem skin care needs and wants before you make your oem product line- otherwise, you’ll be going in blind with no idea what direction to take.
2) Hidden Additional Costs
Hidden costs which may surprise you include additional registrations and compliance testing.
Halal Certifications (RM900 – RM3000), Nutritional Facts for edibles (~RM600 – RM2000).
Additional Packaging Print Charges include:
Sometimes Shrink Wrapping
RFID – QR Code Tracing
3) Packaging, Design and Price Points
Many oem skin care entrepreneurs make the mistake of not putting emphasis on designing their packaging. This can be a huge mistake, as it’s often the first impression that customers will have of your oem product. Plus, it’s important to make sure that your packaging is appealing and fits with your oem skin care brand’s image.
As for price points, it’s important to find the right balance between what you’re charging and what customers are willing to pay. You don’t want to charge too little and seem like you’re not worth the investment, but you also don’t want to charge too much and lose potential customers.
Keep these things in mind when designing your oem skin care line, and you’ll be sure to make a good impression.